Coke Zero Vs Diet Coke Market Share

Amounted to 7 5 percent.

Coke zero vs diet coke market share. Coca cola co ko n topped wall street estimates for quarterly sales and profit on wednesday as more consumers bought its healthier soda options such as zero sugar and new flavors of diet coke. Coke zero is also called coca cola zero and diet. The diet coke brand is one of the. Diet coke sales have overtaken classic coca cola with sales figures showing that the low sugar variant s rebrand has had an impact although the company still faces the challenge of returning to long term growth.

It was the first sugar free cola from the coca cola company and was launched in 1982. This was followed by coca cola zero in 2006 coke announced that they were phasing out coke zero to replace it with coca. The soft drinks giant saw an instant boost in diet coke sales in the week after the rebrand with sales hitting 10 9m in the week ending 24 february 2018 ahead of sales of. It is the best selling diet soda worldwide.

Since its launch it has been popular with people conscious of their weight particularly women. Diet coke has a distinct taste of its own but coke zero is made to taste like regular coke. Between 2009 and 2019 the brand s share dropped by over 20 percent. The difference is the target market segments.

Diet coke was introduced to the market in 1982 almost a century after the original coca cola was invented in 1886 via coca cola company. Coke zero is coca cola s product line aimed at men and diet coke is aimed at women. Zeros across the board except for 40 milligrams of sodium which they share. The coke zero came into the market in 2006.

The main difference between diet coke and coke zero is the chemical involved in it for the taste difference diet coke has citric acid while coke zero has sodium citrate. However it has been losing market share to healthier alternatives. Diet coke was coke s first sugar free cola which was launched in 1983. Coke zero and diet coke are coca cola s low calorie sodas with artificial sweeteners.

While diet coke was created with its own flavor profile and not as a sugar free version of the original coca cola zero aims to taste just like the real coke flavor despite their polar opposite advertising campaigns the contents and nutritional information of the two sugar free colas is nearly identical. Coke zero on the other hand it was rebranded as coke zero sugar in 2017 was introduced in 2005 via coca cola company. In 2019 the market share of the diet coke brand in the u s. The year of origin is also to be noted diet coke came into the market by 1983 to counter pepsi s diet drinks.